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WhatsApp Business API questions, answered plainly.

From Meta verification and pricing to AI Chattbots, POPIA and CRM integration. Search, or browse by topic.

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Getting started 4

ChattComm helps South African brands launch, automate and optimise the official WhatsApp Business API. We build your Chattbots, templates, integrations and campaigns, and support you monthly, so WhatsApp becomes a measurable sales, service and marketing channel.

ChattComm is powered by Cannect Digital, a Durban performance marketing agency.

Any business that gets, or wants, enquiries on WhatsApp and has outgrown one phone and a personal number. That includes service brands, retailers and e-commerce stores, schools, property and financial services, and multi-branch enterprises.

Jump Start suits small and growing businesses. Power Up suits fast-growing teams that want leads, ads and shop-in-chat. Accelerate suits enterprises working across teams, stores or regions.

Most businesses are live within a few weeks. The main variable is Meta’s business verification, which depends on your company documents and website matching your registered details. We guide you through every step.
  • Your registered company details and a website that matches them (for Meta verification)
  • A phone number for your WhatsApp Business account
  • Access to your Meta Business portfolio (we can create one with you)
  • Your FAQs, product or service info and brand assets
  • A contact person who can approve Chattbot flows and templates

WhatsApp Business API basics 6

The free WhatsApp Business app is designed for one person on a small number of devices. The WhatsApp Business API, also called the WhatsApp Business Platform, is Meta’s official solution for growing and larger businesses. It supports a shared team inbox, Chattbots and AI, broadcasts to opted-in contacts at scale, CRM and e-commerce integrations, Click-to-WhatsApp ads and reporting.

Usually, yes. An existing number can be moved to the API. For eligible numbers, Meta now also supports using the same number on the WhatsApp Business app and the API at the same time. We’ll check your number’s options at onboarding and recommend the approach with the least disruption.

Every package includes official Meta business verification and authorisation, which is required to use the API. The separate verified badge next to your business name is granted at Meta’s discretion, based on factors like brand notability. We can prepare and submit the application, but Meta makes the final decision.

Templates are pre-approved message formats used when your business starts a conversation, for example a promotion, an order update or an appointment reminder. Meta reviews them to protect users from spam, and approval is often quick. We write your templates in your brand voice and manage submissions, so they get approved first time as far as possible.

When a customer messages you, a 24-hour window opens. During it your team or Chattbot can reply freely with normal messages, images and buttons, and those replies are free of Meta charges. Outside the window, you need an approved template to start the conversation again.

Yes. Meta applies messaging limits to business-initiated (template) messages. New accounts start with a daily limit that rises automatically as you send good-quality messages and complete verification. Your number’s quality rating also matters: if many people block or report your messages, limits can be reduced. We monitor quality for you and pace campaigns sensibly.

Pricing & billing 9

There are three packages: Jump Start at R5,000 pm, Power Up at R10,000 pm (most popular) and Accelerate from R25,000 pm. Every package includes POPIA-compliant hosting, Meta platform pricing, 30-day cancellation, and build and support.

Monthly package fees exclude Meta messaging costs, media spend (for example Click-to-WhatsApp ad budgets), payment provider costs and custom add-ons, unless stated in your proposal.

Since July 2025 Meta charges per delivered template message. The rate depends on the template category (marketing, utility or authentication) and the recipient’s country. Your normal replies inside the 24-hour customer-service window are free. Utility templates sent inside an open window are also free. When someone messages you from a Click-to-WhatsApp ad, a 72-hour window opens in which messages are free.

Meta sets and occasionally changes these rates. We pass them through transparently.

A session is one customer conversation handled by your Chattbot, for example someone asking a question or completing the lead filter. Jump Start includes 500 per month, Power Up 2,000 and Accelerate 5,000. If you need more, extra sessions cost R1,000 per 1,000.

  • Outbound broadcast bundles: R1,000 per 1,000 messages, including Meta’s broadcast message costs
  • Extra Chattbot sessions: R1,000 per 1,000 inbound sessions
  • Extra users: R700 per user per month

Accelerate already includes 10,000 outbound marketing broadcasts a month.

No lock-in. Every package runs month to month with 30-day cancellation. We earn your business every month with results, reporting and strategy.

Yes. A once-off setup fee applies when you join. It covers your Meta verification, Chattbot mapping and build, template creation and onboarding. Custom work, such as bespoke integrations or complex AI agent builds, may be quoted separately depending on complexity.

Yes. Many clients start on Jump Start and move to Power Up once WhatsApp proves itself. Upgrades can happen at any time. Downgrades follow the 30-day notice period.

All prices are shown in South African rand. Confirm VAT treatment

Chattbots & AI 6

A Chattbot is ChattComm’s WhatsApp chatbot: an automated, strategically mapped conversation that greets customers, answers questions, qualifies leads, takes bookings or orders, and hands over to a person when needed. We design, build and launch it end-to-end.

  • Standard FAQs (Jump Start): menu-driven answers to your most common questions.
  • AI FAQ Responsebot (Power Up): understands free-text questions and answers from your approved FAQ content in natural language, for maximum query resolution.
  • Custom AI agent layer (Accelerate): connects applicable AI models and knowledge systems, such as policies, product data and order systems, for more complex, multi-step help.

Your Responsebot answers from content you approve. When it isn’t confident, it says so and hands over to your team. That handover is part of every build. Unanswered questions are reviewed monthly and turned into new FAQs, so accuracy keeps improving.

Yes. Every Chattbot has a clear “talk to a person” route. Conversations are assigned to your team in the shared inbox with the full history, so customers never have to repeat themselves.

Yes. Chattbot flows can be built in multiple languages, with a language choice at the start of the chat. AI answers can also respond in the customer’s language. Tell us which languages you need at the mapping stage.

Most businesses start with one. Power Up includes two, for example sales and support. Accelerate includes three, with a multi-Chattbot architecture for different brands, regions or departments.

Your Smart Sales 6

Your Chattbot asks five quick questions: what the customer needs, when, their budget, their role and location, and their contact details. It then scores the lead Hot, Warm or Cold. Hot leads go straight to a salesperson, Warm leads get tailored information and a booking link, and Cold leads join an opted-in nurture list. You can try the exact filter on this site.

Absolutely. We map the questions, answer options, scoring and routing rules with you, for example by product, region or deal size, and refine them monthly based on which leads actually close.

Leads are routed instantly by the rules you choose, such as round-robin, product, region or language. They appear in the shared team inbox and the mobile inbox app. With CRM integration, they are also created in your CRM with their source and answers.

Yes, with Power Up and Accelerate. Your WhatsApp Catalogue shows products with images, prices and details. Customers can add items to a cart in the chat, and Shopify or WooCommerce notifications keep them updated on orders and deliveries.

Power Up includes lead source and conversion tracking, so every WhatsApp lead is tagged with where it came from, such as an ad, website, QR code or Google profile. Accelerate adds sales analytics with pipeline and conversion ROI metrics.

No, and that’s the point. Your team chats from the shared inbox or mobile inbox app on your business number. Conversations belong to your business, managers can see them, and nothing is lost when someone leaves.

Your Customer Care 4

Yes. The shared team inbox lets several agents handle conversations on one official number, with assignment, internal notes and tags. Dashboard seats are 1 on Jump Start, 3 on Power Up and 5 on Accelerate, and extra users cost R700 per month.

Yes. From Power Up, Instagram and Facebook messages are integrated, so your team handles all three channels in one place.

Your Chattbot answers 24/7. Common questions are resolved immediately, and anything that needs a person is queued and assigned for the next business day. The customer is told when to expect a reply.

Yes. Your monthly performance report covers volumes, first response times, Chattbot resolution, handovers and top questions. Accelerate adds Conversion Intelligence and deeper performance insights.

Your Marketing Machine 5

It’s WhatsApp remarketing that gets replies. It re-engages people who already visited, browsed, abandoned a cart or bought, using broadcasts, cart reminders and Click-to-WhatsApp retargeting ads. Because WhatsApp is two-way, every message can become a live sales conversation.

You can message contacts who have opted in to hear from you on WhatsApp, using approved templates. We help you capture opt-ins the right way, through your website, checkout, Chattbot, QR codes and ads, and segment your list so each broadcast is relevant.

When a shopper who has opted in leaves items in their cart, your store triggers a WhatsApp message with the exact product, image, price and a checkout link. They can reply with questions and get an answer straight away. This needs Power Up’s Shopify or WooCommerce connection.

These are Facebook and Instagram ads that open a WhatsApp conversation with your business instead of a landing page. With smart retargeting, we build custom audiences from site visitors, cart abandoners and past customers, and carousel templates let you show several products in one ad.

A WhatsApp Channel is a one-way broadcast space where people choose to follow your updates, a bit like your own social media feed inside WhatsApp. It’s included in Accelerate, alongside your two-way business chats.

POPIA, opt-in & compliance 4

Every package includes POPIA-compliant hosting. We build consent capture, clear privacy notices and one-tap opt-out into your flows, and your customer data is used only for the purposes they agreed to. Your own POPIA obligations as the responsible party still apply, and we help you meet them on WhatsApp.

Yes. Meta requires opt-in before a business sends WhatsApp messages, and POPIA requires consent for direct marketing. When customers message you first, you can reply within the 24-hour window. For broadcasts, you need their prior opt-in.

With one tap. Marketing templates include an opt-out option such as a “Stop” button, and opted-out contacts are automatically excluded from future broadcasts.

Numbers get restricted when businesses spam people who didn’t opt in, or when many recipients block or report messages. We protect your number with approved templates, proper opt-in, sensible sending volumes and quality-rating monitoring.

Integrations & CRM 3

We connect to Odoo, Zoho, HubSpot, Zendesk, Shopify, WooCommerce and Google Sheets, and to automation platforms such as Zapier, Make and Pabbly. Custom systems connect via APIs and webhooks. Lead capture with CRM integration starts on Power Up, and Accelerate adds deep CRM integration.

The contact’s name, company, email and mobile number, plus their answers to the lead filter, lead score and tier, the recommended package or product, lead source and campaign, preferred contact channel and consent timestamp. It’s assigned to the right salesperson automatically. Try the filter on this site to see a sample CRM record.

Yes, and they should. The lead filter on your website and your WhatsApp Chattbot use the same five questions and scoring. Every lead arrives in your CRM in the same format, whichever channel it came from.

Onboarding & support 4

  • Jump Start: guided onboarding and full Chattbot build, same-business-day email support on weekdays, and a quarterly check-in with your WhatsApp Success Strategist
  • Power Up: priority support during business hours, a monthly WhatsApp strategy session and once-off team dashboard training
  • Accelerate: a dedicated WhatsApp Success Strategist, priority support with a 4-hour response time, and monthly strategy plus quarterly business reviews

We do. Every package includes a full, done-for-you build: mapping your journeys, writing the flows and templates, connecting your channels and testing everything with you before launch. You own the conversations; we run the engine.

Yes. Onboarding covers the shared inbox and mobile app. Power Up adds a once-off team dashboard training session, and Accelerate clients have a dedicated strategist for ongoing enablement.

Conversation and session volumes, lead numbers by source and tier, response times, Chattbot resolution, broadcast performance and recommendations for next month. Power Up adds a campaign insights review. Accelerate adds Conversion Intelligence and pipeline ROI metrics.

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